South West Calgary Realtor

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Professional Marketing Plan

The Importance of a Professional Marketing Plan

Marketing your home professionally is all about getting the right exposure and that means getting your offering to the attention of the targeted buyers.  Using a combination of Real Estate experience and Marketing expertise, Ron is uniquely qualified to make sure that potential buyers see your property for all that it has to offer.


Understanding Your Target Market

Ron’s experience in Executive Sales and Marketing allows him to accurately establish the target market and understand their buyer profile, motivation, lifestyle and demographic behaviour.  This allows him to better customize an ideal message and make sure it effectively reaches your target market. 


Professional Staging

Buying a home is an emotion-laden endeavor and for this reason, setting the stage for buyers is critical. Ron uses attention to detail as a tool for making sure your home's presentation is immaculate and creating an impressive aura where the buyer feels they are receiving the red carpet treatment. 


Ron will make certain that your homes comfort, aesthetic appeal, and unique features are highlighted, turning your home into a show home. This creates the impression of a blank canvas where potential buyers are free to imagine their belongings in the space and visualize themselves living there.



Ron only works with the best Real Estate Photographers who specialize in making your home look amazing in photographs in preparation for listing.  Buyers search through thousands of property photos before deciding which homes to see in person and having eye-catching pictures is the best way to make buyers slow down enough to study the features of your home, leading inevitably to showings. 


Marketing Online is Key

Buyers today: view your home online before they see it in person; are familiar with what is available in your area; educated with respect to the market and typical homes cost; and for these reasons are better prepared to make quick decisions when looking for a property. Quality online presence is critical in a forum where new listings are being cycled through and entering the market every hour.


As well as his own website, Ron utilizes CIR Realty’s partnership with Leading RE (Leading Real Estate Companies of the World), the world’s largest network of independent real estate companies, to increase your property’s exposure. This in conjunction with The Luxury Portfolio International (the luxury face of Leading RE)  and their award-winning website and magazine (which attracts over 1.2 million high net worth visitors each year) will be used to market your property to luxury buyers.


Advertising Globally and Locally

In addition to the Leading RE partnership and The Luxury Portfolio, CIR is a resource Ron uses to make sure that your property is well represented on the local stage, as well as internationally.  In 2011 and 2012, CIR Realty sold more homes in Calgary than any other Brokerage. Through Ron and CIR your home will receive broad exposure with the largest and most successful Real Estate Firm on your team, your home will not be missed by qualified buyers.

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The trademarks MLS®, Multiple Listing Service® and the associated logos are owned by The Canadian Real Estate Association (CREA) and identify the quality of services provided by real estate professionals who are members of CREA. Used under license.